Blog

Ideas, research and product updates from our team.

We're preparing a deeper library of writing. In the meantime, browse the categories we'll be publishing across.

Modern Arabic NLP: Implementing RAG for Arabic Dialects

A practical guide to tokenisation, normalisation, dialects, embeddings, and building RAG pipelines that actually work on Arabic.

Read the guide

Artificial Intelligence

Most Companies Don't Have an AI Problem — They Have a Clarity Problem

AI is not a goal in itself, but a means to achieve business goals. A perspective on why clarity must come before automation.

Read the article

The Damasol blog is being built as a practical reference for teams applying AI in Arabic-speaking markets — from Arabic NLP and conversational voice, to autonomous agents, retrieval-augmented generation (RAG), and deployment patterns in regulated sectors.

The categories below will host research articles, case studies from our product ecosystem (Mashroei, Wakeeli, Awaiina, Vitafind and Dalil Syria), platform updates, and perspectives on business impact.

Upcoming categories

Artificial Intelligence

Articles and research on Artificial Intelligence — in preparation.

AI Agents

Articles and research on AI Agents — in preparation.

Arabic AI

Articles and research on Arabic AI — in preparation.

Business

Articles and research on Business — in preparation.

Automation

Articles and research on Automation — in preparation.

Voice AI

Articles and research on Voice AI — in preparation.

Case Studies

Articles and research on Case Studies — in preparation.

Product Updates

Articles and research on Product Updates — in preparation.

Market Intelligence

Articles and research on Market Intelligence — in preparation.

Technology

Articles and research on Technology — in preparation.